Founded in 1948,

our group was built on the values of integrity and commitment, driven by passion. True to the vision of our founders, today we represent some of the world’s leading brands, spanning from the USA to the Far East.

Over the years, we have expanded our operations to include automotive, Information Technology, investment, industrial and finance, establishing a strong footprint in each sector with best practices. In key segments such as Nissan Middle East, we have earned the distinction of being a market leader, commanding the highest market share.

Furthermore, we have an active investment division that explores opportunities in the real estate sector, focusing on leisure, residential and commercial projects in the neighboring countries. This provides us with a steady stream of additional revenues. We enter new markets after in-depth research and thorough due diligence, followed by building of partnerships with leading players in the field.

OUR SUCCESS MANTRA HAS BEEN "CUSTOMER FIRST"

which has always pushed us to take an uncompromising stance on quality. This is reflected in every sphere of our operations. We lay great emphasis on the professionalism of our staff, advanced technical training, and management development programs geared towards sustainable growth.